Learn more about the marketplace offerings from Marketplacer, Mirakl, Spryker, Unirgy, Ultra Commerce, VTEX, Webkul.
Updated for Q4 2021, this new version takes a deeper dive into marketplace-specific platform features
Gain insight into overall capabilities and evaluate features based on scale and maturity.
The Marketplace Suite Spot℠ report evaluates the top marketplace development technologies businesses can use to create, launch, and grow an ecommerce marketplace. Some of these marketplace enablement technologies require integration with a standalone ecommerce platform to operate, some include that customer-facing catalog/cart/checkout functionality along with marketplace-specific functionality. The report contains vendor information, platform capabilities, ideal market fit, and more including several comparison visuals in order to gain a clearer understanding of the leading options in this space.
Complete the form below and a link to download the report will be emailed to the address provided.
The Marketplace Suite Spot process evaluates the platform features in relation to marketplace scale and by seller-facing capability in terms of the Marketplace Maturity Model scale (ability to iterate, expand, and grow). These evaluations are based on a combination of vendor surveys, multi-hour demonstrations, the author’s own knowledge of the platforms, conversations with both retail and business Ecommerce merchants, opinions of industry experts, and publicly available information.
Our goal is to provide useful information and opinions from industry veterans that can be used as a conversation starting point for those looking to take part in the platform economy. To further an understanding of the marketplace vendor landscape in relation to their specific use case. We encourage dialogue and further exploration of all platforms and technologies referenced in this report.
If your organization is considering creating and launching your own online marketplace, these vendors should be on your short list. The Suite Spot Report contains a two-page profile of each vendor in addition to the comparison plots, graphs, and other visualizations. Hover over each logo to learn a bit more...
Founded: 2012
Major Offices: AUS, US
# of Employees: 125+
# of Clients: 110+ Marketplaces
Cost Level: $$ (out of $$$$)
Commerce Model: B2C
Offering Types: Products, Services
Platform Type: Cloud
Website: www.marketplacer.com
Founded: 2012
Major Offices: FR, US, UK, AUS, ES, DR+
# of Employees: 550
# of Clients: 300+
Market Level: Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products, Services
Platform Type: Cloud-based SaaS
Web Site: www.mirakl.com
Founded: 2014
Major Offices: GR, UKR, UK, US
# of Employees: 340+
# of Clients: N/A
Cost Level: $$ (out of $$$$)
Commerce Model: B2C, B2B, P2P
Offering Types: Products
Platform Type: Cloud
Web Site: www.spryker.com
Founded: 1999
Major Offices: BR, US, MX, CO, UK+
# of Employees: 1500
# of Clients: 2000+
Market Level: Large SMB, Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products, Services
Platform Type: SaaS
Website: www.vtex.com
Founded: 2010
Major Offices: US
# of Employees: 40+
# of Clients: 2000+
Market Level: SMB, POC/MVP Enterprise
Commerce Model: B2C, B2B, B2B2C, P2P
Offering Types: Products, Services
Platform Type: Cloud, On-prem
Website: www.unirgy.com
Founded: 2000
Major Offices: AUS, US, UK
# of Employees: 80
# of Clients: 30 Commerce, 5 Marketplace
Cost Level: $ (out of $$$$)
Commerce Model: B2C, B2B
Offering Types: Products
Platform Type: Cloud-based SaaS
Website: www.ultracommerce.co
Founded: 2010
Major Offices: IN
# of Employees: 400+
# of Clients: 80k (across all extensions)
Market Level: SMB, POC/MVP Enterprise
Commerce Model: B2C, B2B
Offering Types: Products
Platform Type: Cloud, On-prem
Web Site: www.webkul.com
About McFadyen Digital, author of The Marketplace Suite Spot℠ Report
McFadyen Digital is the leading global agency for ecommerce marketplace strategy and implementation. Taking a collaborative approach to composable digital commerce technology, strategy, architecture, and integrations, we work with enterprises to ensure their customers are delighted by scalable and profitable shopping experiences.
As a truly global firm with active clients spanning five continents, we offer our clients the competitive advantages of rapid deployment, world-class quality, and reduced costs. Global collaboration is ingrained into our culture, so we know how to make this flexible delivery model result in value for our clients.
McFadyen’s Marketplace Enablement Services take clients from the strategy and discovery phase, through launch and ongoing optimization and beyond. In addition to the technical implementation, this methodology contains a complete go-to-market engagement strategy that includes audience identification, vendor recruiting and engagement, consumer recruiting and engagement, pilot testing processes and communications, and go-live digital engagement campaigns.
To learn more please visit us at mcfadyen.com or check out our Ecommerce + Marketplaces Blog at mcfadyen.com/blog.
Years Building Integrations
Years Building Ecommerce
Years Building Marketplaces